March 8, 2012
STANDARD PACIFIC HOMES LAUNCHES NEW HOME SALES ENVIRONMENT IN COMMUNITIES ACROSS THE NATION
Company brings a retail-like atmosphere to the home purchasing process
(Irvine, Calif. March 8, 2012) – Standard Pacific Homes, one of the nation’s leaders in homebuilding quality, today announced the nationwide launch of its innovative new home sales environment. Home shoppers will find that Standard Pacific Homes has thoughtfully reinvented the sales space to create a welcoming and refined experience all within a more retail-oriented atmosphere. The move reflects the Company’s commitment to quality and will revolutionize the home shopping experience.
“Inspired by the timeless art of hosting and hospitality, our new sales environment uniquely blends classic and modern design while capturing the essence of home,” said Wendy Marlett, Chief Marketing Officer and Executive Vice President for Standard Pacific Homes. “Our new sales environment will visually slow down the conversation and create a bookmark in the minds and hearts of home shoppers with an experience they’ll remember.”
The new sales environment greets guests with a storefront glass entrance which leads to an open space filled with natural lighting. Upon entrance, an unexpected second glass wall reveals a welcoming hospitality area. Reflective of the Company’s all-new home designs, the strategic use of glass creates a transparency and connection from the indoors to an outdoor seating area where home shoppers can discuss the home buying process in a relaxed setting. Consistent with the upscale quality that Standard Pacific Homes is known for, the interior finishes offer the warmth and comfort buyers want to experience when making their most important purchase.
An interactive presentation is a focal point of the new sales environment. It offers an engaging technologically advanced experience that allows the customer to explore not only the homes but the surrounding community as well. The presentation is complete with a personalization tool that allows home shoppers to explore a wide range of design choices and options with just the touch of a finger. This tool helps home shoppers navigate the decision-making process with confidence. It's all part of the Company’s customer-focused approach to building homes.
About Standard Pacific Homes
Standard Pacific Homes, one of the nation’s largest homebuilders, has built homes for more than 115,000 families during its 46-year history. The Company constructs homes within a wide range of price and size targeting a broad range of homebuyers. Standard Pacific Homes operates in many of the largest housing markets in the country with operations in major metropolitan areas in California, Florida, Arizona, North Carolina, South Carolina, Texas, Colorado and Nevada. For more information about the Company and its new home developments, please visit our website at: www.standardpacifichomes.com.
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Media Contact: Danielle Tocco
Director of Communications
Standard Pacific Homes
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